Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

big pictures

my mission

my bio

subscribe to my ezine

dark colors

a lot of script

page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month.

For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.

Sales letters Sell! Here's 7 Sales Letter How-To's

1. Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, this headline succeeds, because you will keep reading. If you said, "No, I don't believe this, "but I'm curious where this is going," the headline still succeeds.

This headline should lead right into the benefits of your product or service.

2. Add the Top Five Benefits of your Product or Service in Bullet Form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.

Examples: Save time or money; Build Business, Create better relationships, Create more health, Develop your spirituality.

Too many professionals and business people assume features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit – book sales; feature—the Marketing how-tos)

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message. You show them how they can become an excellent author and make their books more salable, while building their practice and profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the blurb adds power.

5. Offer your potential customers three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.

6. End your Sales Letter with your 100% Money-Back Guarantee.

"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

Make sure your free bonus reports are not worth more than the price of your product. Would you believe this offer "order this $49 book now and receive 4 special bonus reports worth $395?"

Make sure you have written the best sales letter you can. Polish it with a professional editor.

Test it after a month. If you haven't increased sales, you may need to revise Web site sales letter.

Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.

Judy Cullins ©2005 All Rights Reserved.


_____________________
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com
Phone: 619/466-0622 -- Orders: 866/200-9743

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?

It's having your own responsive mailing list.

Here's how it works:

You CAN start today by collecting the names and email addresses of people who's interested in what you're selling. And start selling it to them.

There is no doubt about it, owning a responsive mailing list is THE most profitable thing you can
do online. It's more profitable than ...

Writing eBooks or reports.

Getting thousands of visitors to your site.

Having the hottest sales copy on the Internet.

Having a "top 1%" Alexa rating.

Being the smartest person on the planet.

It's even more profitable that having an army of affiliates!

Or ANY other ONE thing that you can do online.

Having your own responsive mailing list means that you can make offers week after week for YEARS, and your list will faithfully buy what you recommend. Now THAT'S marketing power!
If that sounds good to you ... keep reading.

The only way to reliably have a mailing list that is HIGHLY responsive is to build it yourself.

The good news is that building a list of your own is actually VERY easy when you know how.

In fact, you probably have the seeds of a small list right now, even though you might not know it.

Let me be 100% clear. You do NOT need an advanced degree in marketing, need a big time "guru" reputation, have to spend thousands of dollars, or a huge mailing list.

All you need is to have something to say, and to learn HOW (and when) to say it in a way that gets subscribers to take action now!

To help you get started building your own profitable list here's a few marketing tips that you can apply today:

You can work together with other site owners. The idea here is that you get traffic that I'll never see, and I get traffic you'll never see. So, we make an agreement that allows us each to benefit from the other's traffic.

The most common form of this is what is called a "thank you page private co-registration".

That's a fancy way of saying that I'll show your subscription form on the thank you page of my website, and you'll show my subscription form on the thank you page of your site.

The thank you pages involved here can be found in a variety of places. Each one has the common denominator that they are viewed after a visitor takes action. This is good, because studies show that visitors who take one action are likely to take another action.

Here are some common thank you pages where you can place your subscription form:

After a sale is made. After someone subscribes to an ezine. After they download a free gift. After they complete a survey.

The possibilities are endless, and this is one of the most underused marketing methods around.

So if you can find a site that compliments your site, these arrangements can be a powerful list building method.


________________
Houa Yang
YES YOU CAN build a powerful mailing list! Having your own mailing list is THE most profitable thing you can do online. Don't put it off ... begin building your list today. It's easy! Just visit: http://www.email-marketing-strategy.com.