Become an opt-in marketing master

Opt-in e-mail marketing is a great way to truly target your market audience. It has one of the lowest costs compared to traditional direct marketing methods, since you eliminate the expense of printing, postage and so on. It can produce the highest form of response than any other form of internet advertising.

Since you can truly target your core audience the likely hood that your message will get across to the right audience with the smallest effort, this alone should be a motivating factor in starting an e-mail campaign.

Since e-mail marketing is so fast you can develop time sensitive offers very quickly. You certainly will build traffic to your sites as customers receive more e-mails from you, and since you can target them so precisely you will develop your niche market very quickly.

One of the strongest factors about opt-in marketing is that the information that you are sending is information that they requested to receive. Also your messages can easily be forwarded to anyone that the receiver thinks may be interested in the message, which means free marketing to your website and products.

Types of e-mail marketing list

opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. No confirmation e-mails are sent.
confirm opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership.

double opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership but they have to actually have to click on a link confirming that they want to join. If the link is not clicked on then the membership will not be granted. In my option this is your best option since the person basically has to confirm membership.

opt-out: this is where a member goes via a registration process and selections are already pre-selected. So the member has to actually opt-out from receiving e-mails on a particular subject or offer.

Marketing Methods

If you want to continue an existing relationship with your customers I would create a newsletter. This is a great way of reminding your customers of your website and services. it's also a great way to introduce new services and special offers. Make your offers time sensitive and you will see people taking advantage of your offer left and right.

If you want to target new customers you should take advantage of using an opt-in list. Do some research by doing a search on your favorite search engine such as www.laplounge.com you will find tons of companies just shop and compare before you commit to anyone company.

If you don't want to start a newsletter, try sponsoring one it's a great way to let your prospects know about you and your services. This is also a good option because you should sponsor newsletters that your target market might be reading.

Take advantage of all the free resources available to you on e-mail marketing, and you will continue to grow your business using one of the best marketing tools available.


__________________
Wilson Davalos is the founder of www.laplounge.com "the best search on the net"
wilson@laplounge.com

A New Exclusive Art Posters Web Site Is Climbing Another Side Of The WWW Mountain.

The main side of the WWW Mountain is made of quantities, volumes, millions, billions and, more than once, a slippery coat of genuineness. That is anyone's product, in the posters field as well.

This new site policy is on the opposite side. Called OnePPM Art Posters these posters are not everybody's poster.

These OnePPM Art Posters are exclusive, selective, published once and never again in a limited number of copies for each subject.

To begin with the images are submitted by top level photographs, voted by the www.oneppm.com visitors. Only the elected ones are edited.

The selective catalog sums up to 64 subjects, at most. Then the "one new goes in, one old goes out… forever" rule prevails.

The potential buyers are limited to One Person Per Million according to the estimated World
Population given by www.populationdata.net/monde.php.

And even ten times less – meaning One Person Per TEN Millions – for some top subjects.

The pictures presented in www.oneppm.com exist exclusively on www.oneppm.com.

The OnePPM Art Posters intend to be part of those who support the positive sides of life: no pornography, no violence, and no race prejudices, sometimes sensual but never sexual.

Nowadays one is accountable for one's pictures power.


__________________
Daniel Borel is a marketing and communication specialist. He has been studying these fields since 1964 as the manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard-to-manage happening: simply say "tree" to a Canadian and a Polynesian and compare what they visualize and you understand what marketing communication implies.
Married, father of three and, for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute, his profession is his vocation, his hobby, well … even his obsession according to his wife. Let us be objective: he regularly strolls, thus helping him to cogitate over some complex marketing communication topic.
To get in touch: contact@oneppm.com and borel@synergetique.ch.

Home Based Business Article -Why Most People Have Business Success Backwards.

Why most people have business success backwards, and therefore most people aren't successful.
Success and wealth are crazy things. You must first give something away for them to be obtained. It is like planting a seed. You must give away or plant that seed before it grows and multiples This sounds absolutely crazy. Most people think how can I have wealth and success if I give away the little that I have? After all I don't have much, therefore I must hang on to it if I ever want to have something.

Here's what the truly successful have found out - they only achieved enormous success after they learned to give even more of themselves. The more they gave the more they received back. This is the philosophy too many people have and it is the philosophy of those who remain poor. For two much of my own life I had this philosophy. Most people can't be blamed for having this way of thinking, as the secrets of success aren't typically taught. They must be sought out.

First we must understand what wealth is, wealth is not money. Money is only paper. Ask a guy stranded on a desert island with 50 million dollars how much that money is worth. Not very much. Material wealth is only the items we can purchase with that money - cars, TV's, vacations, houses, you get the idea. So in this frame something of value (the car for example) must be produced for us to be able to use it. Thus the more value that a person can produce (cars, TV's, computers, even information and time) the more valuable you become.

Think of it this way, if you were the only person who could do a very valuable task that many people wanted how wealthy would you be? Extremely to say the least. But that is all just background information.

Here is why people have success backwards especially in the area of sales and marketing. They mistakenly go about trying to sell their product or service, thinking people will want to buy from them. Instead of thinking how can I be of value to others. How can I give away my value so I receive even more in return.

Here is where it really gets crazy. We already said we must give away our value to others to obtain wealth, and the more value we are able to give to others the more wealth that will come back to us.

Think of it like this.

A doctor goes to school for many years to become a doctor. He gives countless hours of his time to you to learn to become a doctor. Many doctors will study/work 4000 hours per year times 10 years = 40,000 hours plus many hundreds of thousands of dollars in money spent on education. So when you go to the doctor he has 40,000 hours invested in you in a sense, as you are the only one he is dealing with at this time. For which he might charge you $100. Even if you were to go to him for $40,000 worth of services in your lifetime where can you get this kind of value for $1 an hour and he even pays his own education cost out of his pocket. The same thing can be said of a famous athlete, or musician, or actor, etc. who spends countless thousands of hours of practice perfecting their craft before you spent $15 on a CD or bought a ticket, etc. from them.

Think of someone like Bill Gates and Microsoft. He sells you a computer operating system like Windows, which has literally thousand of hours of development time in it, to you for $129. What an incredible bargain this is, somebody spends millions of dollars and thousands of hours to develop a product that you want for which you get for only $129. What a steal.

The point is in all of these cases these people had the vision of giving away their talents (isn't our wealth really what we have the capability to earn with our talents), before they expected to receive anything in return. And yet in each of these cases the more value they were able to give away to people the more wealth they got back in return.

The Bible talks about the principal of tithing. God says give me 10 percent of what you can do and I'll give you much more in return. God also says you can't out give him. I think he must see it as like a contest. He must be thinking, you think you are a big giver. "Check this out, look what I'm going to give you in return, try to top this."

The point is in all of these cases people first gave of themselves and then they received much more in return. And yet we too often as sales people simply go out and try to sell somebody on our product or service. And we wonder why the customer doesn't buy from us.

Let's look at this from the customer's perspective-

We're saying, "This is a great product." They're thinking, "I'm skeptical what's so great about it?"

We're saying, "This product will make your life easier." They're thinking, "Okay, but I can get the same product somewhere else why should I buy from you?"

We're saying, "You need our product or service." They're thinking, "Why, I've gotten along okay without it this long."

We're saying, "In so many words and body language, I need you to buy this from me." They're thinking, "You're bugging me, I don't want to buy your product, go away."

People have a built in radar that detects when they think you're trying to sell them something, and when their radar detects this it automatically raises this built-in defense barrier to protect them from buying from you. Some sales people are so obnoxious that people will actually lower this barrier and buy from the sales person to get him to go away. The pain of dealing with them was greater than the pain of buying.

But they'll never buy again from these sales people. The remarkably successful people first find ways to be of value first, then people will want what they have because they sense they are getting back more in return. What they are getting is a bargain.

Having said all this, value like beauty is really in the eyes of the beholder. You don't have to become a doctor, athlete, or actor to be of value to others. Learn what people want and simply give it to them. There are certain basic human emotions that everyone wants but few provide them. So if you are one of the few who learn to give people these things doesn't this make you valuable to them? Doesn't this make people want to do business with you because you are providing greater value? Sure it does.

Here is a list of some of the things that people desire:

Make someone feel important, find someway to make them feel that they have a special way of doing something. Get them to talk about themselves. Find out something that they may have accomplished, no matter how small it may seem. And ask them to tell you about how they were able to accomplish this task. They will love telling you about it. You have to remember that to them their favorite topic is themselves.

The point is if you show genuine interest in them you are showing interest in their favorite topic. Automatically they drop their guard and will even discuss sales with you because, now you become more of a trusted friend - you are not just a sales person. But it can't be phony interest. People will see through that.

By showing interest in them you are providing value to them. And remember everyone truly is special. Don't ever judge someone by appearance by thinking, "They can't help me, no need to be nice to them." If you do this eventually other people will see this in you and think, "He is such a phony, he is only acting like this with me to get my business. He doesn't really care about me, only my money."

The point is people who really do want to provide others with value will develop an attitude of caring. When you show people you care you can't help but be rewarded and you mind will become conditioned to liking this caring and being of value to others as it will come to enjoy the associated rewards.

In this regard we are almost like trained animals. Animal trainers get animals to do the things they want by rewarding them when they do good and withholding rewards for incorrect behavior. Like animals don't we like doing things for which we receive rewards, of course we do.

Other tips I have found useful.

Smile and be courteous - remember what there is very little of, people cherish and crave it.

I know this is hard and I have done it but please resist the urge to one-up or outdo the other person. Let them have the high ground. If they tell you about their weeklong Caribbean cruise resist the urge to blurt in about your 2 week Caribbean cruise. You won't score any points doing this. Let them have the glory.

And one last point, you don't have to be world famous and have the secrets of life to give value to others. Remember most people have it backwards and are out just trying to sell others instead of offering them value.

In the land of the blind, the one eye'd man is king. People always want to buy value and if you offer value you will never have a shortage of customers.


_____________________
Nick A. James offers informative tips and information on nutrition, health and working from home. His many years of Internet Marketing expertise puts him in unique postion to help others starting a home business. For free newsletter, free reports and amazing info contact him at: http://www.health-goji-juice.com.

Automatic Vehicle Location - AVL

An Automatic Vehicle Location (AVL) device makes use of the Global Positioning System (GPS) to enable a business or agency to remotely track the location of its vehicle fleet from a website on the Internet. These devices combine GPS technology, cellular communications, street-level mapping, and an intuitive user interface, with the ostensible goal of improving fleet management and customer service. For example, a company using an Automatic Vehicle Location, system is able to pinpoint the longitude, latitude, ground speed, and course direction of a given vehicle. The vehicle's location can be quickly found and it could be rerouted to provide timely delivery to a nearby customer. AVL systems also enable companies to structure delivery routes more efficiently by compiling a database of vehicle information, including location of customers in relation to established delivery routes. Automatic Vehicle Location systems generally include a network of vehicles that are equipped with a mobile radio module, mobile radio antenna, GPS receiver, and a GPS antenna. This network connects with a base radio consisting of a PC computer station as well as a GPS receiver and interface. GPS uses interactive maps rather than static map images on the Web. This means users can perform conventional GPS functions such as zoom, pan, identify and queries.

Automatic Vehicle Location can be used to increase the accountability of field personnel and boost the efficiency of a company's dispatching procedure. Dispatchers can get a real-time snapshot of driver adherence to a route, provide customers with an estimated time of arrival, and communicate directly with drivers. Public safety agencies, such as police department or fire departments, can use AVL technology to improve response times by being able to dispatch the closest vehicles for emergencies.

AVL systems use mouse clicks instead of keystrokes to page a single vehicle, a designated group of vehicles or an entire fleet. GPS Radio Units usually transmit GPS location data on a regular time interval, in response to a command "ping". This data is then converted into mapping that is instantly available via the Internet.

Provided by http://www.universalmkt.com/kt.com The Source for GPS and AVL systems.

______________
Robert Doherty
1235 East Blvd # 187
Charlotte, NC 28203
(USA)
Phone: (704) 907-7662
e-Fax: (270) 637-3568
www.absolutelyinternational.com
www.ecoturbousa.com
http://www.universalmkt.com/

How To Make A Fortune Welding

How here would like to earn more money? Sure wouldn't we all, but I just don't have the time or energy to work more hours.

That's what all welders are saying, and no doubt since you're reading this article you're probably one of them.

See the challenge is that there are only so many hours in a day, and currently you're trading your hour for dollars instead of finding a more effective way of creating more money while working less hours. And we'd all like to work less and make more wouldn't we/

So here's how you can start working less hours and making more money.

First off, you're going to look at how you can leverage time, money, and energy...the only 3 spendable resources.

A simple way is going to your boss and saying "I've got a way for you to increase profits and business" I'm sure they'll pay attention to that...who wouldn't want to increase the amount of money they're making.

And then say..."If I can bring in more business, will you give me a percent of the profits? This gives me an incentive to find more work for us."

If they say yes, you're on...if they say no, then start your own company.
And I'm sure the first thing you're going to do is run out and buy some radio advertising time or run a three color brochure or spending money in some other way to attempt to get more business.

Don't Do That!

I'm going to show you how you can do it without spending a single dime.

You're customers are happy with what you do for them right? If not you should do a better job so they are.

And when you're finished with the job you can say something like "How's that look?" they say it looks great...then you tell them the benefit of what it will do "That will keep the structure from collapsing in on itself. You really caught this in time" Then they say "Yeah I guess I sure did, thank you so much"

Then you say "I'm glad I could help you, and since I did such a good job for you, I'd like to do the same quality work for other people that you know. Who do you know that you can give me a reccomendation or referral to?"

Right there you have gotten consent to get a reccomendation from this person to other people he knows. You're getting leads for new business with no lead cost.

And you can even add incentive for referrals by knocking a few bucks off your price for each referral given.

Now some of you may have cringed at that last statement "I don't want to give away money" but the fact is that it's an investment.

Will all of the referrals turn up winners, no of course not...but some will...and the fee they pay you will cover the bucks you knocked off the last guy and net you more business without the cost of aquiring the lead.

That way, you can increase business without any money...AND you increase your profits without having to work longer.

Hope you put this referral generating system to work for you as sonn as possible.


_______________
Corey Johnson has been welding for 11 years. He also has a site just for welders at http://weldinginfodirectory.com which has articles, links and resources for welding.

Multipurpose Postcards

When I was still a kid, my grandma always received postcards from our relatives from other countries. I was always fascinated by the photos that these postcards contain. They are printed in glossy paper and you can actually write your message to its recipients at its back. Postcards have been widely used as a means of communication. They are commonly sent during special occasions such as Christmas, New Year, Valentine’s Day, graduation, birthday and many more.

I know, even for once in your life, you also have received a postcard that made you smile and appreciate how beautiful the world really is. Why did I say this? Well, it’s because it’s always good to know that our distant loved ones still think of us and they can actually express that to us through the use of postcards. With a postcard, we also get to appreciate the world more because it features places which might be impossible for us to visit yet it’s being made possible by it.

Postcards for businesses, why not? In fact, postcards are actually one of the most effective and economical means to generate sales and profits for your company. If you’ll advertise a company’s product or service, they represent a cheaper and stronger alternative for photographic reprints. If you’re reselling postcards in a gift shop environment, they offer low-cost impulse sales appeal. And another thing, if you’re doing any type of direct mail campaign, the cost-effectiveness of postcards is incomparable.

Because of the remarkable advantages that postcards do offer, printing companies that specialize in the creation and production of postcards also increased. In the Internet, when you use the different search engines and search for the said companies, you’ll find lots of them. They only vary in their printing quotes and of course, the quality of the printed postcards. But you’ll get the chance to choose the best postcard printer where you can also personalize them. What a great deal from these printing companies!

Indeed, postcards offer lots pf advantages. Aside from the fact that they bridge the gap among relatives, friends and loved ones who are apart, they also serve economic purposes to business and organizations. They are really an effective way to communicate one’s feelings, emotions and sentiments. Another great thing about postcards is that they’re affordable. Affordability and effectiveness are what make postcards still very much in-demand until now.



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Mart Gil Abareta
Well, I must say that I am not a born writer. I didn’t acquire this gift hereditarily either. However, I’m an adventure book lover and used to read everything that I come across in the Internet that sounds interesting. I think, I only developed it through constant practice and exposure to numerous writing stuff. I was chosen to compete in press conferences that showcased my need-so-well-developed writing skills. I became part of our school publication staff. I started as a news writer and photojournalist of the school paper. Soon, I was appointed editor-in-chief. It was during this time when I realized that I needed to be more efficient in writing because duty called for it. I should say that this event in my life opened me wholly to the wonderful world of writing.
With all these, I can’t say that I have mastered writing because of these writing experiences. I believe that this craft is also a continuous learning process. I’ve been working hard to become more efficient and competent in writing, most especially now that I’m working as an article/content writer for this company. I’m doing articles for printing companies, medical sites, legal sites, and many more.

For Comments and Questions about the Article you may Log - on to http://www.printingshoppers.com
martgil@rushprintingservices.com

Absolutely International Marketing

Our company specializes in representing many different manufacturers worldwide. Our contacts range from the medical field, to concrete tiles, to high tech fuel savings systems, to electric wheelchairs, to scooters for the handicapped, to scooters for fun and much, more more.

With Absolutely International, you and/or your company can do one stop shopping. We represent many manufacturers worldwide. We will arrange shipping via land, sea or air.

Our products are of exceptional quality

1. We serve you worldwide
   
2. Manufacturer direct shipping
   
3. Call our toll-free number
   
4. Multilingual

With us, you will find diverse products that are offered directly through the manufacturer. If there is a product you are looking for and we do not have it posted here, don't hesitate to inquire within.

We also have contacts in the high tech automotive industry as well as food products (e.g. olive oil, artichokes, olives) and machinery (e.g. espresso, pasta) from Europe.

VISION
We will be the preferred source of the highest quality products. Ourproducts and services will consistently exceed expectations withrespect to cost effectiveness and quality.

MISSION
Our mission is to satisfy both our manufacturers and our customers. We are passionate in our pursuit of excellence and will always act in accordance with the highest professional and ethical standards.
In order to fully understand the vision and mission statements, it isnecessary to identify the values of Absolutely International LLC.We would like to introduce and offer you our service. The benefits ofour service include; customer satisfaction, customer support and the highest quality products.
From these convictions and responsibilities flow three more specific values - Client Focus, Cost Effectiveness and Professionalism.

CLIENT FOCUS
Treat each customer with respect and integrity

COST EFFECTIVENESS
One stop shopping

PROFESSIONALISM
Maintain the highest ethical standardsBy constantly stressing these values and principles, we will achieveour vision and fulfill our mission.

SERVICES
We import, export and distribute products from many countries andarrange shipping by land, sea or air.

PRODUCTS
Fuel savings device for all gas and diesel powered vehicles, crystal concrete tiles, motorized wheelchairs, furnishing of hospitals and assisted living communities, export of steel and high tech technology

COMMUNICATION
We are able to communicate in Armenian, English, German andRussian – both written and verbal.

CLIENT FOCUS
Our objective from the beginning has been to establish a reputationas a customer-oriented company. We strive to make sure eachcustomer is treated like our # 1 customer regardless of who thatcustomer is - from the largest industry to the little store around thecorner. This has shown from the beginning through the high quality of product, which has created that image with ease.

COST EFFECTIVENESS
With our experience in brokering, shipping, importing and exportingand our wide range of products, we can easily serve your needs. Our expertise enables us to handle all transactions for you or yourcompany. We arrange pick-up, shipping – land, sea or air – to yourdesired location, brokerage of customs and finding new customers in different countries for your products.

PROFESSIONALISM
Absolutely International operates with the highest professional andethical standards instilling trust and confidence in our products andour people. We are open and honest regarding our products and the benefits that these products offer the marketplace. We operateworldwide with many contacts around the globe.


____________________
Absolutely International LLC
1235 East Boulevard. # 187
Charlotte, North Carolina 28203
(USA)
Phone: (704) 907-766
Toll Free: (877) 326-8872
e-Fax: (270) 637-3568
Log - on to http://www.absolutelyinternational.com/index.html

Quantify Your Sales Online

The goal of a business is to profit from every endeavor. They do all sorts of advertising and marketing strategies in order to achieve the same. They live by the maxim the more sales the better. However, it is quite a tedious work to jump from one individual to another just to advertise your goods and services. It is also costly to advertise on print and broadcast media. Nowadays, in order to get the full benefits, you need not get out and publish or broadcast. You can do it right in the confines of your homes or offices. Today, it is already proven that the most profitable way to start and grow your business is through the Internet.

Internet Marketing is the key element to succeed in the World Wide Web. There are obviously hundreds and thousands of consumers surfing the Net everyday. If your web sites are both pretty and functional, chances are more visitors will be persuaded to purchase or to acquire your services. As a result, you will bag a large percentage of boosts in connection to your sales. If it has not thought of that, well, you have still the chance to have it. You will be totally amazed with the outcome. It’s amazing, and it’s true!

Certainly, there is a better way to quantify your sales. However, in order to achieve the boost, you have to take in some viable considerations. Start from the web design. Does it reflect the identity of company or the product and services? If it does, then go to another element of a good website – content. It is so important that is it considered as the king. Even if you have pretty web design if your content is not that catchy and does not answer visitor’s queries then it’s no good having a web site. People may tend to be impatient they can switch from one web site to another in a matter of seconds. So to stop them from leaving your site, give them what they wanted and also in a matter of seconds they can be persuaded and decide to grab what you offer.

More and more people are now purchasing with the use of the Net. In fact, it has evolved to be the most popular method of finding products and services. The method is made easy by the search engines. Prospective buyers can just type the name of the product or services on the Net and the search engines will find it for them. It ensures easy access to sales which is achieved through search engine optimization, cost per click or both. That easy - no sweat at all!


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Maricon Williams
I love reading. Give me a book and I'll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. I'm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mine's less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.
For Comments and Questions about the Article you may Log - on to http://www.printingshoppers.com
maricon@rushprintingservices.com

How To Get Business With Your Business Card?

So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.

Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and a logo to survive—today these are the bare necessities for any business.

Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words, are you able to use your business card to its full potential?

We must realize a business card is not just a piece of paper or a small card stock with your contact information. It is an essential branding tool for your business and has every potential to get you new business, provided you know how to use it.

When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor, if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.

There are several ways to do this.

• 
  You can add a tag line to your business card that speaks about your USP.
  
• You can offer a discount to people purchasing your products if they present your business card while purchasing.
  
• You can have a small survey at the back of your business card and ask the people to fill it up and submit back to you or your shop and they are eligible for some discount or prize based on a draw on those surveys. At the same time, when they come to return you those survey cards, don’t forget to give them a new business card without any survey.
  
• You can ask people to visit your website and give them a discount for subscribing to the newsletter. (This serves two purposes, you get a client base to inform about your new products and services at the same time the your prospective customers became aware of your web presence)
  
• Give your business cards to all your first time customers and promise them a discount on repurchase – this can be highly effective to increase your customer loyalty.
  

You must also understand that when I say that your business card should get you more business I don’t want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. You should also take proper care about the design and the quality of paper that you use. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agent for your company.



_____________________
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing.
http://www.mycorporateidentity.com
http://www.mycorporatelogo.com
webmaster@mycorporatelogo.com

THE PROFESSIONAL AND AFFORDABLE GPS SOLUTION

Intellitrac X8 is the world's most advanced AVL device that combines GPS technology and GSM/GPRS modules with other wireless communication technology for real time tracking, polling, security and fleet management purpose.

It is the most ideal communication device for automatic vehicle locations and for real time GPS tracking applications in the market

Applications:

• Transportation or fleet management
• Vehicle delegation and tracking
• Driver assistance
• Car security control
• Personal security control
• Location based services
• Emergency assistance
• Vehicle security/rescue/anti-hijack

Function:

• Voice, SMS, CS data, GPRS communication
• Remote/direct parameter setting up
• Remote/direct power management configuration
• Remote/direct time zone (GMT) adjustment
• Remote/direct password setting up
• Remote/direct tracking/phone call permission setting up
• Remote/direct timer setting up (set timer for polling)
• Voice wire tapping
• Zone management with up to 20 zones20 user-defined reports
• Realtime tracking (by time/distance interval or intelligent mode)
• Trip logging (by time/distance interval or intelligent mode)
• Remote/direct output control
• Input triggered polling
• Report to the pre-set seven phone numbers at most (SMS or voice) once event occurred
• Power low lost polling
• At least 45,000 logging function
• Geofencing function (circle/polygon)
• GPS NMEA-0183 RS232 output (compatible with PDA/pocket PC navigation)
• With up to 45,000 logging recorders and up to 240,000 upgradeable

Peripherals:

• HandsetMDTImmobilizer
• Backup battery
• Remote control with panic button
• Hands-free kit
• Software for demonstration purposes:
• Install Wizard: for system configuration
• Tracer for real time operation

Our system is a mobile fleet management and tracking system. It provides real time tracking, online alerts, anti-theft, trip replay, reports, two way communications and vehicle and group management. The X series is manufactured in Taiwan and it includes advanced user-controllable tracking and messaging capabilities.

Applications:
1. Trucking services (Moving, Freight Forwarders and other)
2. Commercial & Public bus transportation
3. Trailer & Container tracking
4. Taxi Cab & Limousine companies
5. Food & Distribution
6. Delivery & Courier & Postal services
7. Oil & Gas distribution centers
8. Emergency, such as Police and Medic

It can be easily installed into new vehicles as well as in used vehicles.

The product is for sale North, South and Latin America.

We also have a wide variety of GPS systems in our catalog.

Some of our exceptional GPS products are for use in the following fields,Vehicles, Personnel, Adult, Child, Handy-capped, Pet, Container tracking.

Please inquire with-in, we will be happy to send you more information about this product.
We are CE, FC, ISO 9001 and E certified
For information such as quantity minimums and pricing, please include your company profile.






_______________________
Universal Marketing 2
Worldwide Headquarters
1235 East Blvd # 187
Charlotte, North Carolina 28203
(United States of America)
Phone: (704) 907-7662
e-Fax: (270) 637-3568
http://www.universalmkt.com

Internet Marketing Idea: Use Internet Marketing to Sell Network Marketing or MLM

Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet.

The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now.

Many marketers spend so much time trying to find ideas for products or services they can create; they miss the obvious already-created opportunities in plain view. The best part of these opportunities is that all the market research and business planning has already been done.

So instead of trying to create that one product or service that leads to a million dollar homerun (and more often than not you strike out), you can quickly set up multiple streams of revenue from several websites. That way if one revenue stream dries up, you still have several more to rely on.

One way to quickly set up a new business is to market products and services from a Multi-Level Marketing (MLM) or network marketing opportunity. These opportunities already have support systems in place so all you have to do is to apply Internet Marketing techniques to sell the product or service.

Since few network marketers know how to use the Internet like you do, you’ll have a unique marketing advantage.

You’ll also have an advantage over other Internet Marketers as well because most of them have a negative view on network marketing. It’s probably not because they experienced anything negative about network marketing themselves, but because they know someone else who is negative on it.

In marketing psychology, they call this "social proof." If everybody else thinks something, it’s just easier to think the same thing rather than think for yourself. In a lot of cases social proof is beneficial, but sometimes it leads us down a path like sheep to a slaughter.

The network marketing business model itself is very sound so that's not what’s responsible for the negative perception some people have. The problem is with the people who are being attracted to network marketing. Those joining typically don’t have any business experience.

But if you target other Internet Marketers, other people with business experience, or you create easy to follow systems for people who have no business experience, you’ll have much more success.

If the network marketing business model itself were flawed, you wouldn’t find a lot of multi-millionaires involved in it. But the network marketing group includes top celebrity authors/millionaires who not only advocate MLM, but they are actually doing it. This group includes people like:

• Robert Allen, author of Multiple Streams of Income
  
• Mark Victor Hansen, author of Chicken Soup for the Soul
  
• Robert Kiyosaki, author of Rich Dad, Poor Dad
  
• Warren Buffet, billionaire investor.
  

So if multi-millionaires are doing it, and your goal is to become a millionaire, why shouldn't you do it too?

If MLM or network marketing is done right, it can be one of the quickest ways to a million dollars. In fact, it is in the top five moneymaking opportunities of all time that people use to create wealth in their lives today. The top five are:

1. Public Speaking
   
2. Real Estate
   
3. Internet
   
4. Stock Investing
   
5. Multi-Level-Marketing
   

Since few people desire to speak publicly, that rules it out for the majority. Real estate and stock investing typically require a good deal of money to get started so that rules them out for a lot of people. But the Internet and network marketing are opportunities almost anyone can get into. And you are in a unique position to apply them both.

We are also in a totally unique time right now. At no other point in history have so many people been looking for their own businesses. The Internet is making it easier for anyone to get into business and have the entire world as a marketplace. And the unstable work environment most people face is driving more people to work for themselves.

So you can put yourself in front of two of the hottest money making trends in the world today: the Internet and home-based businesses.

So by helping other people use the Internet to create their own network marketing business, you’ll be helping yourself to wealth. Then everyone is happy!

_________________
Tim Bruxvoort is the Internet’s Foremost Home-Based Business and Success Coach who helps people create successful and profitable lives in their own home-based businesses. You can visit his website at www.homebasedriches.com. If you are interested in a hot network marketing opportunity you can go to www.times10travel.com for a free report.
timbrux@homebasedriches.com

What Your Car Audio Can Teach You About Marketing

Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker in the back. After he turns 30, the young driver probably won’t even be able to hear that, if he continues this unwarranted assault on his ears.

That big bass bin can’t handle the vocal sounds, and the front speakers would melt if they had all those thumps going through them. So the car audio separates out the various frequencies using filters, sending only the bass to the big bins in the back, and only the higher and more delicate sounds to the little speakers at the front. Both, and especially the bass, are then amplified so they are audible in the next county.

Marketers have borrowed the same terminology as a way of looking at how their business treats its customers. Marketing graduates will often talk about ‘Filters’ and ‘Amplifiers’ almost as if they actually understood them.

Filters

A filter in marketing speak is anything which prevents your customer from doing business with you. Some filters are ‘natural’ – if you provide personal training services for example all of your clients will need to be within easy reach. This natural, geographic filter means that you are unlikely to sell to someone in another country.

Others are contructed. Mercedes Benz dealers the world over have large, bright, glassy establishments. They tend to intimidate anyone who can’t afford the prices, acting as a natural, probably intentional, filter.

Filters can also be fairly subtle. If you send out a mailing by post, research shows many are discarded without even being opened. If you have a leaflet delivered, the ‘open an envelope’ filter is removed, so people can’t help reading it, even while they are trying to throw it away.

Amplifiers

An amplifier is anything which increases the ease of doing business with you. Any business which decides to take payment via credit cards, for example, will find the number of people who can do business with them is amplified compared to when only cash was acceptable.

Marketers probably won’t admit it, but filters and amplifiers are opposites of the same thing. Removing a filter has an amplifying effect, and vice versa.

I insured my car the other day over the Internet. The first few sites I tried only supported Internet Explorer. That, at least to me, is a filter and I went somewhere a little more Firefox friendly!

Many corporate web sites insist you provide a lot of information before they will send you that ‘free’ White Paper you are interested in. No doubt that information is required by someone in the business, but it filters out a lot of otherwise interested people who simply won’t take the time to fill out the form and inevitably receive all the sales calls afterwards. After all, they can’t be sure they’re even a prospect before they read the White Paper!

Apple has potentially filtered out a large portion of their target market for iTunes by only accepting credit cards. Most under 18s won’t have a credit card, and they are the major buyers of chart music. The ‘Music Store Card’ is an attempt to turn this filter into an amplifier.

What Filters and Amplifiers Mean to Your Marketing

Importantly, this way of thinking allows you to look at all of your marketing, online and offline, in a critical way to improve your response rates and your sales. Every time you look at any aspect of your business, ask yourself if this filters out customers you want to serve, or if you can amplify the target market by improving the process.

Perhaps you could send postcards or use leaflets instead of putting brochures in envelopes. Don’t insist on a customer’s life history before you will allow them to buy from you. Make your web site informative and easy to use, rather than slick, ‘cutting edge’ and hard to understand. If you are providing services, make it clear on your site where you are and the distance you will travel. Use local town and county names as keywords to filter out people who will never be able to buy from you, but to amplify the chance of attracting locals.

If you do this consistently, over time you will get your filters and amplifiers to attract profitable customers to you, not send them away to your competitors, never to return.



__________________
After more than 30 years in the IT industry, Mike Street is a director of FastComm (http://www.fastcomm.net) which specialises in information and tools to help increase sales, including Airlook Mobile Email software, the Eye Catcher Video Phone and the online Contact Management system, FastCRM. He is also webmaster of his wife's Health and Beauty site Zenergie (http://www.zenergie.co.uk).

mike.street@fastcomm.co.uk

Creating A Brochure

Why does your business need a brochure?

A cover letter to a potential client can present only a small fraction of information about your business. Potential clients are often swamped with business mail and a letter may be scanned for a couple of seconds then trashed. A face-to-face meeting is a great way to tell a potential client about your business or expertise, but sometimes it's not possible to get a meeting with just a phone call or introductory letter. Or, what if someone you've met weeks ago suddenly becomes interested in your service but can't match your name with your business card in their Rolodex?

A brochure will fulfill all of these business needs. Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals.

Brochures range from a simple two-fold design using one sheet of 8-1/2 inch x 11 inch paper to an elaborate 9 x 12 inch pocket folder with 8 pages stitched in and insert sheets. Good brochure design involves not simply producing a flashy design, but a careful analysis of your target market, what level of sophistication is needed and consideration of your market niche in order to make a great first impression. And, last but certainly not least, your brochure should leave a potential client with something he or she is hesitant to throw away.

Today, in the age of E-Mail, multi-media presentations and the Internet, it's easy to assume that a web site can take the place of a printed brochure. Having a web site really can't replace the immediate visual impact of placing a brochure into a prospective client's hands.

Getting started

If you've never created a brochure, start by collecting a number of brochures (including competitors') that represent a wide range of quality--from simple one and two-color on textured stock to slick 4-color glossy brochures.

By asking yourself what it is that makes a brochure attractive and effective to you, it will be easier to make a brochure for your own business which will convey the message and level of sophistication you require.

Next, you will need to create some basic brochure copy about your business. Even if you're not a professional writer, putting some thoughts and facts about what your business does on paper will help make more concrete what information your brochure needs to convey. When writing copy ask yourself:

• Is my company an industry leader?
  
• Does my company have a market niche?
  
• What distinguishes my company from my competitor?
  
• Do we offer better value, service or selection of products?
  
• Do we have anything new or different to promote?
  

Questions to ask yourself:

• Who is your target audience?
  
• What message will get a potential client's attention?
  
• What kinds of brochures and what level of sophistication are typically crossing your client's desk?
• 
  Does your product or service require photographs or illustrations to help convey your message?
  
• Will the brochure need to be a self-mailer?
  

Key information to include in your brochure:

• Mailing address.
  
• Phone number (and 800 number if you have one).
  
• Fax number.
  
• E-Mail address.
  
• Web Site address.
  

Be sure not to include in your brochure any information which is subject to changing in the next 12 months or so. Also, be wary of using a specific person's name as a contact person unless he or she is someone you know isn't going to leave in the next year. The same goes for printing photographs of people. There's no sense in spending several thousand dollars to create a brochure only to have it become out of date because someone leaves the company.

What does a brochure cost to produce?

Brochures can vary from a few hundred dollars to several thousand dollars. Because there are so many variables involved in producing a brochure such as quality of paper, number of ink colors, use of photographs, number of brochures printed, etc., it is difficult to estimate the final costs until all the specifications are determined.

Four color process printing, varnishing and special treatments such die-cutting, foil stamping can add additional costs to producing a brochure, and may well be worth it if they enhance your brochure and the image you wish to project. Other cost considerations are whether you need professional photography, help with writing or editing copy for your brochure.

Even if you don't know all the details of your brochure when getting started, it's a good idea to create a budget. Start with determining how many brochures you will need to use during the next twelve months including mailings and sales meetings. If you have seen a brochure with a similar amount of information and photographs as you need for your brochure, a designer can use it as a model for determining printing and production costs.

Another consideration when designing a brochure is postage. Larger brochures will be more expensive to mail and if you are planning on doing a large mailing as part of your marketing, an oversized brochure may be expensive to mail. Larger brochures don't fare well through the postal system and often end up wrapped around other mail. Brochures which fit in a standard #10 business envelope give you the best buy in terms of postage and protection while mailing. Using a business envelope also allows you to mail a cover letter and business card as well.

Updating an existing brochure

I worked with a client once who had sales of over a million dollars a year, but was still using a dated, unsophisticated brochure produced by a printer nearly ten years earlier. While reputation alone helped the company's sales, their brochure was doing very little to promote them as a cutting-edge company to potential customers who had never heard of them.

If you have a brochure you produced a few years ago, it might be a good idea to have your brochure evaluated by a someone outside your company to make sure it projects the image of your company today and sets you apart from your competition. Often, a small company will produce an inexpensive brochure just to have something for a trade show or for telephone inquiries. While short-term needs are fulfilled, not having any kind of long-term plan for a package of coordinated materials will lead to a "hodge-podge."

As a business grows, the image of the business can outgrow the first brochure's image. Often other collateral such as pocket folders, product inserts, etc. are produced at different times by different printers and the result is a corporate image that is not coordinated, with different kinds of paper used and ink colors that don't match--not professional at all.

It is tempting to take the "if it ain't broke, don't fix it" approach and leave an existing brochure alone--for years. However, now could also be the ideal time to produce a truly professional brochure which will set you apart from your competition and give your potential clients something they will keep on their desk to serve as a memory jogger when you do a follow-up call.

Why have a graphic designer involved in creating your brochure?

Many businesses are producing promotional and sales materials internally or are relying on a printer to put a brochure together for them. There's nothing wrong with either of these approaches, provided you have the time and expertise to make all graphic design decisions that will produce a sophisticated brochure that's right on target. It's rare to find a printer who has a graphic designer on staff who will put a creative spark in your brochure, and relying on in-house talent doesn't save you money when it actually costs you lost sales.

Using a graphic designer can free you from having to make all decisions about your brochure by yourself and will provide you with an outside perspective on how to communicate to your audience. A designer can provide you not only expertise on typography but can help you with selecting ink and paper and some direction with your brochure and help guide you through the process from start to finish.

In addition to making design decisions, a graphic designer can serve as your project manager and will see the brochure from concept through successful completion. Most designers work with several different printers and can provide you with a printer that has the capabilities to print your brochure. If you need help with writing your brochure copy, many designers work with freelance writers and photographers.

Some Parting Advice . . .

Carpenters have a saying, "Measure twice, cut once," which applies to creating your brochure. By defining what your brochure should do and doing some research first, your brochure can be effective, informative and get prospective clients' attention. By utilizing design and printing professionals and by paying close attention to details, you can have a brochure that truly represents your business and is something you can be proud to hand out and mail.


________________
Vann Baker is the president of Design-First, a marketing company specializing in corporate identity and collateral development. Vann has been helping small businesses and Fortune 500 companies to create brochures, newsletters, catalogs, websites and more for over 20 years. www.design-first.com.
vann@design-first.com

Ways to Promote your Website

Now a days thier are many ways to promote your Website. Knowing your target is very important in promoting your website.

What are the ways to increase your traffic?

1. You need a very interesting content and also update your content. Search engine loves to spider website that updates it's content.

2. increase your content and number of pages. The pages will act as small gates way to your website.

3. Offer free or prizes for the visitors. This would make the visitor to advertise your website and make them return to your site.

4. Free link exchange with other website. Better if you exchange with similar website.The most popular way to increase traffic.

5. Pay for one way links to your website. One way is better than exchange link. Search engine recognize the one way link as special.

6. Creating Articles and submit it to other website. It would also work as a one way Link.

7. Post your website to Classified Ads. Some are still free.

Don't also forget offline advertising cause it is still very important.

This are ways i used to increase my traffic. If you follow my steps then it would greatly help you and increase the traffic in your webiste.


__________________
Anton Ferraris is a successful Network Marketer on the Internet as Group Leader of SFI Marketing Group. And webmaster of www.therichandhappy.com. Your free to post my article for free as long as you don't change the content, keeping the links, and also include the info about the author earnfortune@hotmail.com

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.

Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.

1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program, although you may need to select audiences and messages that are most appropriate.

2) BUILD A LIST. Once you know your audience, you’ll need a list of publications they’re likely to read. A great place to go to create a list is http://www.medialistsonline.com – a service of Bacon’s. It’s reasonably priced and fast. The downside is the lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription.

However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.

3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past the editors’ trash can.

4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.

5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly lets editors know you’re reliable. If you have six topics for the year, send out a release every other month. Twelve topics – one a month. General rule for monthly publications is one release per editor per month.

6) MEASURE RESULTS AND LEARN. It takes about three months before your releases will show up in monthly publications. Less time for pubs that come out more often.

Track what runs, where it runs, how much space you get and inquiries generated. You can use this information to measure results and improve your program.


_______________
Copyright 2004 Clairvoyant Communications, Inc.
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com. Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

The Big Bang Publicity Campaign

Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure isn't as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If your not sure why you should seek fame, consider fortune because the two go hand in hand.

Fame will bring your business into the forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence in the consumer. It makes you a shining star with infinite possibilities. So what's are the steps you ask? Well paste a gold star to your forehead and let's get started.

1. Press Releases: Increase awareness through a press release. Yes, I know, press releases have become quite the popular little tool around cyberspace with releases being blasted hither and there, but is it working? Probably not. Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one page press release and target publications that would be most interested in you and your business. Don't drone out the details, make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, let the press release be the invitation to your follow up phone call. Begin making connections with the media. Be polite, be excited, and be patient.

2. Create A Press Kit: A Press kit is basically an exaggerated press release turned into a package. It's more complex, tells more about you and your company, and is all pulled together into a nice neat folder. Of all the questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:

1. An Introduction Letter
   
2. One or Two Press Releases
   
3. A Fact Sheet (This contains the facts about you or your business.)
   
4. Bio Sheet (Which is a biography of you and your accomplishments.)
   
5. Copies of Published Articles
   
6. Company Literature
   
7. A Business Card
   

Send your press kit when an editor, publisher, or producer wants to know more about you.

3. Newsletters Offline. Don't forget that a whole world exists offline. Locate newsletters or smaller print publications offline and submit articles. This can be a very dynamic way to increase your exposure as well as add to your press kit. You can locate newsletters in your subject area by visiting the local university library reference section. Ask for a directory of trade newsletters and do your research. Once you have been published, it's easier to step up to the larger publications. Fame starts small and then snowballs onto itself.

4. Speak Up! Yep, that's right. Start giving speeches on your area of expertise. Start locally at civic clubs and local educational programs. Then find the local talk radio shows and make your case to the producer. It's surprising how many talk radio shows are actively looking for new speakers. Once you have achieved Talk Radio, the opportunities will start coming to you.

5. Publicity Pitches: Put together several dynamic article ideas. Just the ideas, not the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them to editors of targeted publications. This can work very well as it saves Editors time and puts the outline right into their hands. As a past Editor I know how well this works. Editor's love ideas, especially ideas that are completely outlined and correct for their readership. This means don't send pet article ideas to cooking magazines. Send pet articles ideas to pet publications. Seems like a no brainer, huh? But you'd be amazed at what editors see that don't apply to their own publication.

Fame comes from planning and persistence. It has it's rejections, but if you can learn not to take it personally, it will eventually work. Remember, once you start, keep going. Once you stop, you have to start all over.

I hope this helps in your future marketing decisions.

________________
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

Seven Ways to Warm Your Prospects Using Website Audio

Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.

Most visitors to your website will have computers with audio capabilities. Using your own voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%!

Why is audio such an effective marketing tool? It’s simple really. It’s a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and motivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight. Internet surfers remember only 20% of what they read, but remember an amazing 70% of what they hear. Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio’s power comes from its ability to reinforce your message by engaging your visitor’s most powerful senses.

Listed below are some of the most powerful ways to use streaming audio on your website:

Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect.

Testimonials. It’s a proven fact that testimonials that include a photograph appear more credible to visitors that those with text only. Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are!

Assurances. Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitors about common concerns. Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website.

Instructions: Streaming audio buttons allow you to quickly provide instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a successful submission supports each step of the article submission process!

Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not like reading an instruction manual. It’s a chance to gain some information quickly. Provide an audio tip on your site each day and you’ll find people just can’t get enough of pressing that play button!

Teleconferences and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences.

Thanks You’s. Create a streaming audio message to send in emails every time a client or prospect buys your product or service. Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales.

Finally, a brief word of caution! Audio is an effective tool when used responsibly. Don’t hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I’ve read about visitors being really annoyed by audio that played without invitation because they were listening to CD’s or were sitting in their workplace. It’s important that visitors have control over the audio. A simple invitation to click is all it takes. You’ll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal. Most important of all, be confident and be yourself!



________________
Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website. Visit www.quickandeasyaudio.com to receive free audio resources that will help you add audio to your website in less than 60 minutes!
This article may be reproduced in its entirety only if unaltered and the resource box is included.
tracey@quickandeasyaudio.com